Apr 08 2008
Benidorm (Great marketing)
All those who have spent a summer in Benidorm or have come to pass by this city, have realized that is is a hot bed of people walking around like ants everywhere filling all the commercial establishments that exist. And the beach? What can I tell you? To place your umbrella down you need to fight like a warrior. This is not unusual for this time of the year and the same happens all throughout the Spanish tourist coast.. What fun!!
Then the winter comes and that conglomeration of people is reduced to a group of locals walking around bored out of their minds in the same places where months back they were invaded by tourists. Although in Benidorm, tourism is a year round thing. It used to be that the only tourist you would see were the British, French, German, but now you see all sorts of national tourist from all over Spain. Why this sudden change? I’ll tell you why.. Marketing. The very successful Benidorm campaign by the part of the authorities of this city, has opened the door to all. But this is not all the local business have made sure to maintain attractive offers with low prices and great services, in the end gaining not only foreign but local tourists.
Who wins here? Well, I think both parts “local tourism” finds a way to depart from the cold climate while the business owners can keep their business open during the low season, helping the unemployment and bringing wealth for the area.
And I wonder, wouldn’t it be a good idea if La Playa San Juan initiated a similar campaign, contacting with the government asking for help or advice, or forming a committee to explore the possibilities. The place is here as are the infrastructure, the only thing left is the initiative.
foto Flckr adam antics
